Baker- Miller Pink: More Than Just a Color

Lauren Nagamine, Journalist

Tranquility, weight loss, and football stars. They might not have much in common but one thing they do is Baker-Miller Pink. Its calming and appetite-reducing abilities are so strong it can affect the colorblind or an unsuspecting football team. But, how can a color have such a deep effect on people?

Baker-Miller Pink or Drunk Tank Pink is a color developed in 1979 by Dr. Alexander Schauss. He observed a large amount of anxiety and aggression in prisoners. So, it was made for a naval correctional institute to study the effect of pink jail cells on prisoners. It has properties that are known to reduce hostile and aggressive behavior as well as blood pressure and muscle tension. Within 10 minutes of exposure, the patient’s heart rate decreased, and their energy was drained. But this tranquil state only lasts 15-30 minutes. Afterward, the patients became even more agitated than before. They acquired increased amounts of hostility, violence, and anger. 

The college football coach at Iowa State, Hayden Fry, used its properties as an advantage. He has a Master’s degree in psychology from Baylor University.  He painted the visiting team’s locker rooms Baker-Miller Pink. He knew that this made the visiting teams weak, while his team, the Hawkeyes, were focused and ready to play. This led to a successful season for Iowa State with a track record of 143 wins, 89 losses, and 6 ties. He also led them to three Big 10 titles, three Rose Bowl appearances, and 14 bowl games in which they had only played in two within the last 90 years before Fry became the coach. Though not all of this is credited to the pink locker rooms it definitely gave the team an advantage. 

Baker-Miller Pink will not just calm you down, but it will suppress your appetite too. Famous model, Kendall Jenner, had her living room painted this color because “Baker-Miller Pink is the only color scientifically proven to calm you AND suppress your appetite.” she explained. A study and Johns Hopkins University agrees with her reasoning. It states that shades of pink and red are associated with a lowered amount of consumption. 

No one would have thought that something as simple as a color could have so much control over you. Between appetite suppression and mood alterations, the possibilities of color psychology are endless.

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